Hello,
We know what it's like firsthand to have a badass opportunity before you, but need a boost along the way. That's what we do.
We seek first to understand you, your needs, and your wildest dreams. Then we build a solution with you... and give it life. It's basically parthenogenesis. And we're good at it.
Sincerely,
two principals.
forty years between us.
We are a two-person firm on purpose. You work directly with the people who did the building, not a bench of associates, and the work stays close to the ground.
amanda findlay
Nonprofit executive. Ecosystem operator. 500+ ventures coached across nearly two decades.
Executive Director of MatchBOX Coworking Studio, the Lafayette accelerator she and Jason built into 300+ ventures and $260M+ in economic value, with 1,000+ members across its run. She runs the whole thing: an 11,000 square foot facility in the historic Stein Building with a makerspace and media studio, a board, funders, and 40+ physical-product businesses in residence at a time.
Before MatchBOX she was a founding-team member of the Purdue Foundry, one of five people who built out the commercialization engine of the Purdue Research Foundation. During her tenure Purdue was named NBIA Incubator Network of the Year, ranked #1 nationally among public universities without a medical school in the Milken Institute's tech-transfer study, and ranked #3 nationally in startup creation across the decade of AUTM data covering her years there.
The programs are hers. MBXax, the zero-equity accelerator that has graduated 100+ founders since 2018 and scaled into more than a dozen Indiana communities. Spark, a year-long cohort for BIPOC founders. The Founder Growth Network, a ten-month peer advisory program for post-revenue companies. The Local, a storefront retail accelerator she conceived, wrote the grant for, and executed, placing founders directly into downtown Lafayette storefronts.
She writes the money side too: she has led economic-development grant work totaling more than $1 million across five years, work that helped shape what became Indiana statute, and has authored state, city, and business-association grants beyond it.
A YWCA Woman of Distinction, a Women & Hi Tech Leading Light nominee, and a multi-cycle TechPoint MIRA honoree for the acceleration work. She designs the programs and the community structure that make an ecosystem actually run.
LinkedIn ↗jason tennenhouse
Ex-Google. Obama OSTP reboot team. 8x founder. 2x author. 30 years of strategy and design.
Entrepreneur in Residence at the Purdue Foundry, now Purdue Innovates, where he coached more than $500M in pre-valuation university-IP ventures, working directly with research faculty to build the business side of their technology. A guest instructor at Purdue since 2007; his sketching and ideation content has been embedded in the university's required first-year design-thinking course for over a decade, reaching roughly 700 students every offering.
On the original team that created WHIN, the ten-county innovation network launched with a nearly $40M Lilly Endowment grant. He led its venture vetting engine, which screened 500+ ventures, and the network was independently measured at $138.4M in economic impact plus $103M in leveraged funding. The model is now being taken international.
Selected for the Obama administration's OSTP reboot team, the only member from outside New York or California. The team's output created the national Champion of Making program for popularizing making and entrepreneurship across the American interior.
Four years as a design and strategy consultant to Google on Charleston East, now Gradient Canopy, the company's first ground-up headquarters building. At the Cummins Digital Accelerator he helped lead development of the first Cummins production EV powertrain, in revenue service by 2019. Interim CMO of Solinftec, the $240M agricultural robotics company, and VP at Spensa Technologies, whose crop-protection platform covered 4.8 million acres and nearly $6.5B in crops before its acquisition by DTN.
An 8x founder, from Greyhouse Coffee & Supply Co., the campus-edge coffeehouse serving 175,000+ customers a year with an internationally awarded brand, to the venture that became MatchBOX. Two books, a third in progress, multiple design and engineering patents, and a career that started in toy design for film properties like Godzilla and Independence Day. He designs the strategy and the systems that turn scattered resources into a working ecosystem.
LinkedIn ↗what we do.
Click any cell to filter the timeline to the work that proves it. Stack it with a principal.
Spensa, Solinftec, AIVA, Fire Beans, WHIN Adoption Engine
Cummins EV powertrain, materials + process ventures, NSF design work
WHIN LoRaWAN network, Croft, DTN Scout
Amplified Sciences, healthcare entrepreneurship cohorts
Rise Legs, Amaguru, Doorbotics
Trendmasters patents, Antique Candle, Greyhouse
Uniform Sierra (acquired by Flock Safety), Aerovy
recent schemes.
Each one drawn from scratch for the place that asked.
tell us what you're
up against.
Two sentences is plenty. We read everything ourselves, because there is no one else here to read it.
Engagements run from a standalone diagnostic to a full build to an operating retainer. The first conversation carries no charge.
- TEConomy Partners, WHIN Economic Impact Study, 2024: $138.4M total economic impact plus $103M additional leveraged funding. whin.org
- Lilly Endowment grant of $38.9M, announced December 18, 2017. lillyendowment.org
- MatchBOX Coworking Studio outcomes and programs. mbx.studio
- Purdue News Service on Spensa Technologies, June 2017: 4.8M acres of 116 crop types worth nearly $6.5B. purdue.edu/newsroom
- Indianapolis Business Journal, Lafayette-based co-working group offering entrepreneur training in Indianapolis, March 2024. ibj.com
- Inside Indiana Business, Lafayette coworking group expanding entrepreneur training, March 2024. insideindianabusiness.com
- Purdue Newsroom, Purdue Technology Centers and Purdue Foundry recognized by NBIA, 2014. purdue.edu
- Purdue Newsroom on the Milken Institute tech transfer rankings, 2017. purdue.edu
- IPWatchdog, The Evolution of University Technology Transfer, April 2020 (AUTM data 2008 to 2018). ipwatchdog.com
- Indianapolis Business Journal, Under Daniels, Purdue unleashes surge of startups. ibj.com
- Indiana Code 5-28-15.5, Entrepreneur and Enterprise District Pilot Program, added by P.L.238-2017. law.justia.com
- Indiana Code 5-28-16-2(h): up to $2M per year allocated to the Lafayette and Fort Wayne district boards, FY2018 through FY2022. law.justia.com
- The X-District: Lafayette Entrepreneur and Enterprise District (LEED). x-district.org
- City of Fort Wayne, Summit City Entrepreneur and Enterprise District (SEED). cityoffortwayne.in.gov
- Combined direct figure reflects the deduplicated build-up of the line items listed under Direct value.